Website Optimization, Online Directory Registration, Backlinks, Development & Maintenance, Blogging
At ShorePoint, we view things a little different: Sticking with the transparency we bring to all of our business, we tell you precisely what we are going to do, then we allow ourselves to be held accountable by the results.
When we perform SEO for you, here are the services we perform:
- Verify site with Google, Bing, MSN, etc.
- Customize page and site titles
- Differentiate page titles and navigation titles
- Structure content with headings
- We add alt text to images
- Tags and categories
- Physical location
- Site map
- Index your site
- Register your business and your site with Online Directories
- Blogging
ShorePoint will work to enhance the results you achieve from your website. With our expertise search engine optimization tactics, as well as a complete keyword analysis we will help you to improve the visibility of your website to your audience online.
When we build a site, we focus on making your site Search Engine Ready by preparing it for indexing by all the major search engines. We do this through coding techniques (Search Engine Friendly URL’s, Searchable Menu Systems and Site Maps) and we use Keywords/Key Phrases in Page Titles, Page Descriptions, Headers, Content Copy, and much more. We recommend and offer analytic and keyword campaigns to measure your results.
Most search engines have formal advertising campaigns, and also have space on a variety of display networks. In today’s digital age, we have gotten used to searching for whatever good or service we want. For this reason, well orchestrated keyword and geographically-targeted campaigns can generate massive amounts of growth for your company.
Another huge advantage of search ad campaigns is that most are pay-per-click. This means you are not paying unless someone either clicks through to your site or clicks to call you, you aren’t charged. No waste.
Finally, search ad campaigns allow a very practical level of analysis. Campaigns can be streamlined and targeted, not just for specific demographics, but also for keywords and “geographic targeting.” We work with every major search engine, as well as a few that have unique, “pocket markets.”
CONTENT MANAGEMENT
ShorePoint can create and/or maintain a Content Management Site for you. We can design the site so that anyone you authorize with a predefined username and password will be able to make content changes to your Web site!
Whatever your needs, ShorePoints experienced experts are here to make your website as sophisticated as appropriate for your users experience will be as simple as possible.
But it is not just about getting a huge number of inbound leads, it is also about about optimizing the campaign. Each campaign has a specific budget, and the key to optimizing is maximizing the number of leads for that budget, and in doing to optimizing the cost per new lead.
Social media requires constantly changing content and not just posting anything. A social management strategy will update only relevant content at appropriate times. Our SMM’s have worked for major brands all over the world. We can bring the same knowledge and expertise not matter how big or where you are!
Search Engine Marketing and Optimization
Social Media Strategy:
Brand-consistent design, Registration, Configuration, Integration with website, Content Development, Content Management, Page Management, “Push”, Facebook, Twitter, Instagram, Pinterest, You Tube, Online Video Ads and Commercials
A full social media strategy extends way beyond a compelling Facebook page. One of the big differences between us and other firms is our brand marketing DNA. If you are wondering how all the social media pieces fit together into a comprehensive online and offline strategy, we should chat.
The whole point of social media is to be more social. Hard to do when you are busy putting out fires and trying to keep the ship afloat. Our marketing team can help not only set up your social presence, but help you create a simple on-going social media plan. If this sounds interesting to you then contact us to set up a discussion on how we can help.
Advertising
