SEO, Paid Search & Social, Web Design Services, App Development & more.
We write, create and make sure your ads are being delivered in front of people interested in your product or service. Constantly monitoring and tracking your ROI and providing competitive analysis to keep you on top of your market.
Your Website Is You
In today’s digital world, your website is your storefront. A prospective customer views your website as an extension of your service or product, and for this reason, it is imperative that you have not only an ascetically pleasing site, but also one of clean utility and function. Our website development incorporates top shelf ascetic design and bold imagery, while still creating simple, user-friendly function and utility.
Bold Design + Incredible Functionality = Powerful Websites
Our goal is to give you an online presence you can take pride in, but also to deliver you more customers that actually engage with you. The NORBU Agency uses the Square space platform to develop and create ascetically-pleasing, bold websites. Our sites are clean and crisp in both their visual appearance and functionality. From a utility perspective, we integrate technical applications to simplify the workflow not only for the site, but for our clients’ companies. Our sites are mobile-friendly, and Search Engine Optimized organically .
Return On Investment
We design our sites with the idea that they are part of your workflow, part of your business. In our opinion, your website isn’t just a placeholder, it is also a:
- marketing mechanism our sites are SEO and mobile-friendly.
- sales mechanism our sites employ applications to speed up your sales and closing process
- operations mechanism our sites use applications designed to make your workflow more efficient
- Our websites help generate new leads, help close those leads, and help streamline your workflow, giving you a measurable return on your investment.
SEARCH ENGINE OPTIMIZATION
Website Optimization, Online Directory Registration, Backlinks, Development & Maintenance, Blogging
At ShorePoint, we view things a little different: Sticking with the transparency we bring to all of our business, we tell you precisely what we are going to do, then we allow ourselves to be held accountable by the results.
When we perform SEO for you, here are the services we perform:
- Verify site with Google, Bing, MSN, etc.
- Customize page and site titles
- Differentiate page titles and navigation titles
- Structure content with headings
- We add alt text to images
- Tags and categories
- Physical location
- Site map
- Index your site
- Register your business and your site with Online Directories
ShorePoint will work to enhance the results you achieve from your website. With our expertise search engine optimization tactics, as well as a complete keyword analysis we will help you to improve the visibility of your website to your audience online.
When we build a site, we focus on making your site Search Engine Ready by preparing it for indexing by all the major search engines. We do this through coding techniques (Search Engine Friendly URL’s, Searchable Menu Systems and Site Maps) and we use Keywords/Key Phrases in Page Titles, Page Descriptions, Headers, Content Copy, and much more. We recommend and offer analytic and keyword campaigns to measure your results.
Paid Search and Social Marketing
Develop campaign strategy, Keyword research and development, Analytic & Reporting, Registration, Configuration, Maintenance, Optimization, Google Adwords, Facebook advertising
Searching For Success
Most search engines have formal advertising campaigns, and also have space on a variety of display networks. In today’s digital age, we have gotten used to searching for whatever good or service we want. For this reason, well orchestrated keyword and geographically-targeted campaigns can generate massive amounts of growth for your company.
Another huge advantage of search ad campaigns is that most are pay-per-click. This means you are not paying unless someone either clicks through to your site or clicks to call you, you aren’t charged. No waste.
Finally, search ad campaigns allow a very practical level of analysis. Campaigns can be streamlined and targeted, not just for specific demographics, but also for keywords and “geographic targeting.” We work with every major search engine, as well as a few that have unique, “pocket markets.”
We Are Really Good At This
Search engine marketing is one of the fastest-growing areas of advertising… and keeping up with the latest and most successful SEM techniques (including search engine optimization (SEO), pay per click placement, and paid inclusion) can be a challenge for any company.
ShorePoint has the experience and know-how to keep your company’s website on top of the search engine rankings. We can create and implement an SEM plan for your website that may include link building, “pay per click” (PPC) advertising, and content editing using the latest Best SEO techniques.
ShorePoint can create and/or maintain a Content Management Site for you. We can design the site so that anyone you authorize with a predefined username and password will be able to make content changes to your Web site!
Whatever your needs, ShorePoints experienced experts are here to make your website as sophisticated as appropriate for your users experience will be as simple as possible.
WHAT WE DO:
We generate your form of conversion
Different businesses have different methods that new clients come from. Some businesses prefer website applications and web traffic, others prefer subscribers, and still others prefer in-bound calls. We design our campaigns to produce whatever method of conversion you prefer.
We are both effective and efficient
But it is not just about getting a huge number of inbound leads, it is also about about optimizing the campaign. Each campaign has a specific budget, and the key to optimizing is maximizing the number of leads for that budget, and in doing to optimizing the cost per new lead.
Content Marketing: Engaging Fans: Content is Power!
Social media requires constantly changing content and not just posting anything. A social management strategy will update only relevant content at appropriate times. Our SMM’s have worked for major brands all over the world. We can bring the same knowledge and expertise not matter how big or where you are!
Search Engine Marketing and Optimization
88% of customers use search to find small businesses from restaurants to retails. Our team is comprised of experts in all areas of search engine marketing, advertising and optimization. As a partner with Google and Microsoft, we can get your search campaign running quickly and effectively so that the 88% of the people looking- will find you first!
Social Media Strategy:
Brand-consistent design, Registration, Configuration, Integration with website, Content Development, Content Management, Page Management, “Push”, Facebook, Twitter, Instagram, Pinterest, You Tube, Online Video Ads and Commercials
A full social media strategy extends way beyond a compelling Facebook page. One of the big differences between us and other firms is our brand marketing DNA. If you are wondering how all the social media pieces fit together into a comprehensive online and offline strategy, we should chat.
The whole point of social media is to be more social. Hard to do when you are busy putting out fires and trying to keep the ship afloat. Our marketing team can help not only set up your social presence, but help you create a simple on-going social media plan. If this sounds interesting to you then contact us to set up a discussion on how we can help.
An effective display, mobile, social or video campaign can be used to for brand awareness, direct response, retargeting and reaching the right audience. Our expert ad team can build the right campaign, write effective copy, design stunning ads, produce videos, target the perfect audience and optimize for better performance.
We have been a leader in online video marketing to drive results from brand awareness to video seo campaigns. Clients can see positive benefits from video including landing pages to boost DR to social video increasing fans and likes and higher engagements and reach.
M-Commerce vs E-commerce
Ecommerce means performing business dealings online through Internet.Whatever your business, an online catalog, retail store, or entire mall, you need the software, hosting, support and expertise to make your company succeed on the Web.
Your web site can be quickly and easily updated to reproduce list, price and other product changes and additions. Greet your customers with an exciting, attractive and easy-to-navigate shopping experience loaded with features and convenience.
With an eCommerce website you can have your business open 24/7, selling while you sleep, with no added cost to human resources.
The question is why aren’t you using it? Incorporating an e-commerce function into your website can also deliver leads and sales opportunities right into your lap.
So stop wondering if it could work for your business and find out how you can make it work for you today.
At SHOREPOINTCOMMUNICATIONS, our ecommerce website development solutions give your online store that perfect look and feel you desire.
Pricing and Options
Digital Marketing / SEO-SEM Ad-Word Campaigns
*Does not include monthly budget for CPC, Ad word campaigns
- Create SEO/SEM program which will enhance traffic based on keywords and key phrases.
- Implement analytics, and tracking for ROI measurement
- Initiate a digital ad campaign and ad-words campaign to specific target audiences that need your services
- Develop Target Audience for digital and conventional marketing for Brand Enhancing messaging
- Develop Targeted Competitor list to position over
- Develop drip campaign of existing customers/visitors to receive educational information on product and Brand
Pick your Package for the amount of Service You Need. Custom Packages Also Available. All packages are for a 12 month contract, additional services also available.
A. $1,597/month 15 hours/month 5 images/month
B. $2,597 /month 20 hours/month 10 images/month
C. $4,597/month 30 hours/month 15 images/month
Some of the bullet points included with this type of service are as follows:
• Develop Digital & Conventional Marketing Plan
• Digital and Conventional Implementation – Write, Design and Create ads
• Use of images per month (licensed images) see above packafes
• Implementation of marketing opportunities and services
• Website Content Updates, coding, improvements, etc.
• Manage Paid Search and Social Campaigns
• Update and maintain Social Media and related sites
• On-going Support for Additional Service Lines sales and marketing
• Monthly Reporting on Progress and Position Tracking
Performance Measurements with monthly reports:
A. Direct Traffic through search engine optimization, by performing the following.
- Research competitors
- Develop content for keywords and key phrases
- Post content and Keywords to enhance overall rankings with search engines – Weekly
- Increase your awareness and Visibility over your competitors in the area.
B. Create social content and implement strategy
- We will need access to all accounts
- As Admin on all accounts, we will develop a weekly program that educates, drives traffic
and increase backlinks to website for New and existing consumers to share and generate social practices that capture overall fans to use for FREE advertisements.
- Establish a weekly program for followers to build trust and loyalty
C. Establish a base, track and identify traffic and results
- Create Report for initial traffic – this will become the base for measurement.
- Generate new reports evert 30 days to show status
- moderate work and make adjustments to create result changes
D. Execute cross media advertisements and programs to retain new customers
- PPC Campaign to deliver your message to the audience that needs brand
- Set specific Geo Location and Geo Interest targets for generating New targets
- Run Campaigns on Select Social Media that delivers best results.
Recommend a Social and Adwords Campaign spend $500 to $1,500 and UP/month**
This is money paid to google, bing, Facebook, Instagram and twitter. (Publishers)
(** This is a recommended budget for spending, can be $1,000 to $100,000 depending on ROI and will always be determined and approved by client.)