David and ShorePoint continue to keep clients on the cutting edge; whether it be designing and developing  web sites, creating lead generation, click funnels and using tracking metrics to increase client growth, all while showing proven return on investment. As a seasoned agency owner known for successfully leading clients in the deployment of cutting-edge strategies, enabling them to step into new markets and maximize business expansion goals, I always ensure the story of their brand is heard. Throughout my career, I have challenged myself to push the boundaries of industry norms and pioneer new approaches to leveraging both digital and conventional advertising and marketing vehicles. I help clients identify the medium that best matches their unique identity and then get to work designing and producing the highest quality content that exceeds goals and objectives for their business. Highly skilled in assembling and directing high-performing creative teams to move forward solutions that result in client growth and a proven return on investment. My expertise spans the full spectrum of marketing services including SEO/SEM, lead generation, click funnels, brandy identity, graphic and logo design, advertising, communications design, interactive web design and development, and evaluating emergent trends using data analytics. I employ a dedicated and passionate approach to helping clients shape an innovative message within the marketplace and position them to surpass revenue targets. Effecting impressive results for a portfolio of clients, I have developed special interest in the healthcare, education, and legal marketing space.

    Wayne is a seasoned advertising executive with broad experience ranging from pure consumer to pure professional and everything in between, working with a network of great friends and colleagues. He has expertise developing physician, patient and consumer focused communications, whether it be for strategic branding, print or digital programs. With extensive experience in almost every therapeutic category he has had a particular interest in the skincare category, having worked with many of the larger dermatology based companies on some of the most prestigious brands.

From 1984 until 2008 Wayne was the Managing Partner for Sudler & Hennessey, one of the industry’s most prestigious healthcare communication firms. It was there that he was instrumental in developing the Dove Medical Program which became the pre-eminent model for promoting over-the-counter skincare products to physicians. From 2008 until 2014 Wayne was the Owner/Partner of Watermark Science, a full-service communications company where he launched and helped build the CeraVe Skincare Line for Coria Labs and Valeant Pharma (now L’Oreal)…a brand that today has become a major skincare product line.

With this illustrious background to build on and now through his consulting company, MAdMan Communications LLC, Wayne works with a small hand-picked group of colleagues...bringing his years of expertise to bear to help bring brands to life. Whether it be developing marketing strategies for both brands old or new his years of strategic discipline help him create succinct well defined programs for execution. His recent collaboration with ShorePoint Communications, a leader in digital as well as classic marketing programs, now gives him added leverage to help brands execute a broad range of marketing programs. Wayne has an MBA from St. John’s University and is proud to be one of only a handful of non-physician Annenberg Members with the Dermatology Foundation.