We are ShorePoint Communications.
We implement well-thought-out Marketing Strategies built on solid knowledge and skills.
We add VALUE to your business.
Shorepoint Communications is a brand consultancy and integrated marketing communications firm that specializes in bringing your brand to your customers. We are a full service marketing firm, we handle everything from market research, strategy and branding, to traditional advertising, digital marketing, Social Media, SEO, SEM and Lead Generation, media planning and buying. Our team utilizes years of experience working on large, nationally recognized brands to create marketing that stands out in the marketplace.
We get to know you and your competitors and through tracking and analyzing your audience and competition we deliver results.
The end result is ridiculously effective.
If you are looking to have a Logo designed, branding, assistance in marketing or advertising your company or practice, printing of stationary to custom power point presentations, Trade show booths and graphics, website design and development to email marketing and social media setup and management, SEO, SEM and more, you have come to the right agency. We truly are your partner in business solutions from concept through delivery.
Areas Served: • Pharmaceutical • Healthcare • Hospital • Medical Device • Bio-Tech • Assisted Living • Medical Practices • Dental Practices • Legal • Personal Injury • Spine Surgery
• Dermatology • Skincare • Plastic Surgery • Hospitality • Education • Finance • Architecture • Construction • Start-Ups • and more . . .
Services Offered: • Branding • Website Design • High-Converting Landing Pages • Funnels • Geo Targeting • Geo Fencing • Responsive Website Design and Development • UI/UX Design • Paid Search • Paid Social • Social Management • Lead Generation • Analytics & Tracking • Call Center Support • Data Management • Software Development • App Development • Creative Design • Branding • Marketing Consulting • OTT • Media Buying • Email Marketing • content marketing • Re-targeting • Geo-location marketing, printing, direct mail and so much more...
Paid Search and Social Management
Web Design & Development
Digital Marketing & Analytics
Geo Targeting / Geo Fencing
High-Converting Landing Pages
Search Engine Optimization
Branding, Logo Design, Identity
Technology, Tracking, Analytics
Marketing and Advertising
Design, Direct Mail, Email Marketing, Printing
We've helped some of the world's leading brands. You should trust your branding to professionals who understand the art and science of brand DNA and why customers respond to yours. Ask us for our resume.
The design of your website today needs to be mobile friendly and recognized. This is a key component of your brand's success. It needs to be fast, effective and communicate who you are and what you do visually.
Video & Photography
We all know that Video & photography can make or break any creative visual - particularly your website. We won't waste time or money on images that don't support your brand's primary focus.
Marketing today is so much more than a Phone Book. Today there are over 400 phone books. The utilization of PPC, SEO, SEM Email Markerting, Social Media are just the beginning. Factors such as landing pages, data mining, lead tracking, market research and analytics all come into play when developing an effective Marketing Strategy
Paid Social Management
Paid social advertising is any kind of paid advertising content that is displayed on a social media network, and can be used to effectively accomplish a number of goals including… • Growing a social following • Driving site traffic and engagement • Increasing brand awareness.
As a leading web design agency in New Jersey, we take the time to understand your brand and how you can improve the user experience for customers. Part of our strategy involves understanding your target audience and long-term business goals.
Let us nurture and convert prospects with our customized lead qualification system. Through calling efforts, marketing automation emails, live web chat management, and CRM technology, we handle the time-consuming elements of the sales process so your internal team can focus on closing more deals.
We have access to exclusive, highly targeted email data, most of which has corresponding postal addresses, to ensure that we can deliver your message to the right prospect. We have over 20 million opt-in email addresses with hundreds of demographic and lifestyle attributes.
Paid search (PPC–pay per click) is a valuable lead marketing strategy and the top converting and highest ROI digital channel a marketer can leverage to drive site traffic and conversions. Paid search often complements and enhances all other digital tactics.
Tracking and analytics - The difference between you and your competitor. By understanding where your customers are coming from, how they interact with you, and how your staff communicates with them is the new survival game. Be in it to Win It!
Digital marketing is an efficient and useful customer acquisition strategy that encompasses online marketing efforts such as… • CRM Remarketing • Digital Media Planning & Buying • Email • Lead Generation • Paid Search (SEM) • Paid Social Advertising When a digital marketing strategy is put together successfully, a business owner will be able to reach a target market and bring in high-quality sales leads for new customer acquisition.
Content marketing is the process of creating high-quality, valuable content to attract, inform, and engage an audience, while also promoting your brand. Maybe you already know what to share but just don’t possess the wordsmithing skills to reveal its value. Our content marketing specialist can do that for you.
- Creative Concept
- Happy Clients
We listen to your needs. Managing your company’s growth takes skill and strong support. Having a reliable creative resource is the strategic imperative that can make the difference between success and disappointment.
We develop custom strategic marketing plans for your brand. We’re an agency that’s successfully incorporated digital media and conventional marketing into it’s clients branding mix for more than 20 years. One whose only agenda is delivering the right message, to the right audience, through the right channels.
We handle all of your needs. You could hire a separate digital agency to build your website. Maybe another to manage you social media. But multiple agencies struggling to keep content aligned while also trying to pilfer each other’s work is a recipe for inefficiency. And disaster. We are ShorePoint Communications– a creative ally that can be your best support.
Running paid media campaigns that deliver on your business goals is at the core of what we do. We leverage data-driven targeting strategies that are audience-led, with a focus on paid social planning, execution, campaign optimization, and performance measurement.
Social - Platinum
Increase your lead and demand generation with our proven content & social strategies Get your own out-sourced Marketing & Creative Team • Social media advertising • Google adwords management • Content Strategy & design • Analytics and Reports • Manage Up to 25,000* spend
Social – Ultimate
Scale your growth with our Ultimate package built for fast-growing companies Get your own Social Media Marketing & Creative Team • Social media advertising • Google adwords management • Content Strategy & design • Analytics and Reports • Manage Up to 50,000* spend
Complete Website design and setup for small to medium sized companies Like having your own web Design Team • Custom Mockup • Wordpress development • Mailchimp integration • Custom Graphics • Custom form
Complete Creative design and setup for medium to large sized companies. Get your own out-sourced Marketing & Creative Team • Custom Mockups • Carousel ads • Linkedin Story Ads • Linked in feed image ads • Facebook feed image ads
Shorepoint Communications has been invaluable to our growing company. We started with a website and a brand and then Dave stepped in and helped create our Google Adwords campaigns, Facebook ads, Postcards, Retargeting and more. In less than a week we started generating leads and in less than a month we closed a $16,000 garage renovation and have 7 more appointments scheduled. I cannot say enough good things about the work ethic or the quality of work from Shorepoint Communications.
Working with Dave at ShorePoint Communications has been one of the best business relationships I have ever had. We contracted with them to redesign our website and handle our SEO. Within only 2 months they had not only reduced the amount we spent but increased our revenues by double digits. Dave is not only a results driven professional he is a true partner in driving our business. Prompt in responding, creative in his thoughts and courteous in his interactions I could not think of a better collaborator to help coordinate our social media presence.
Shorepoint Communications has the experience, knowledge and expertise to help you succeeed. Dave has truly mastered his craft. If you want to grow your business, hire Dave and Shorepoint Communications. You'll be happy you did!
Our email marketing campaigns with ShorePoint have exceeded my expectations. The campaigns generate additional qualified traffic to our website and as a result we’ve received a significant number of phone calls and emails of interest. ShorePoint’s traffic analytic reports are comprehensive with the information we need to follow up on warm leads. Their support was terrific; from creation to execution they made my job easy.
When I needed an experienced and competent company to design out website and generate quality traffic, the staff at ShorePoint provided amazing results and service. Throughout the process, the staff assisted us in ensuring a solid campaign. Most importantly, through their efforts and hard work, we received an enormous number of phone calls, emails, website traffic and a social media presence from “qualified” patients. Additionally, ShorePoint includes monthly detailed analytic reports to assist us in growth. We look forward to continuing our success and using them in all our marketing campaigns.
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CEO & Chief Creative Director
David and ShorePoint continue to keep clients on the cutting edge; whether it be designing and developing web sites, creating lead generation, click funnels and using tracking metrics to increase client growth, all while showing proven return on investment. As a seasoned agency owner known for successfully leading clients in the deployment of cutting-edge strategies, enabling them to step into new markets and maximize business expansion goals, I always ensure the story of their brand is heard. Throughout my career, I have challenged myself to push the boundaries of industry norms and pioneer new approaches to leveraging both digital and conventional advertising and marketing vehicles. I help clients identify the medium that best matches their unique identity and then get to work designing and producing the highest quality content that exceeds goals and objectives for their business. Highly skilled in assembling and directing high-performing creative teams to move forward solutions that result in client growth and a proven return on investment. My expertise spans the full spectrum of marketing services including SEO/SEM, lead generation, click funnels, brandy identity, graphic and logo design, advertising, communications design, interactive web design and development, and evaluating emergent trends using data analytics. I employ a dedicated and passionate approach to helping clients shape an innovative message within the marketplace and position them to surpass revenue targets. Effecting impressive results for a portfolio of clients, I have developed special interest in the healthcare, education, and legal marketing space.
Wayne is a seasoned advertising executive with broad experience ranging from pure consumer to pure professional and everything in between, working with a network of great friends and colleagues. He has expertise developing physician, patient and consumer focused communications, whether it be for strategic branding, print or digital programs. With extensive experience in almost every therapeutic category he has had a particular interest in the skincare category, having worked with many of the larger dermatology based companies on some of the most prestigious brands.
From 1984 until 2008 Wayne was the Managing Partner for Sudler & Hennessey, one of the industry’s most prestigious healthcare communication firms. It was there that he was instrumental in developing the Dove Medical Program which became the pre-eminent model for promoting over-the-counter skincare products to physicians. From 2008 until 2014 Wayne was the Owner/Partner of Watermark Science, a full-service communications company where he launched and helped build the CeraVe Skincare Line for Coria Labs and Valeant Pharma (now L’Oreal)…a brand that today has become a major skincare product line.
With this illustrious background to build on and now through his consulting company, MAdMan Communications LLC, Wayne works with a small hand-picked group of colleagues...bringing his years of expertise to bear to help bring brands to life. Whether it be developing marketing strategies for both brands old or new his years of strategic discipline help him create succinct well defined programs for execution. His recent collaboration with ShorePoint Communications, a leader in digital as well as classic marketing programs, now gives him added leverage to help brands execute a broad range of marketing programs. Wayne has an MBA from St. John’s University and is proud to be one of only a handful of non-physician Annenberg Members with the Dermatology Foundation.
Director of Marketing